PPC Advertising on
Search & Social
PPC Campaigns which combine punchy copy, captivating images & strong CTAs to drive the results you need.
Google Ads Certified – Search & Shopping.
Social Ads on Facebook, Instagram, Messenger, Twitter & Pinterest.
It’s no secret that organic reach on social media is becoming more difficult to achieve.
Because of this, I highly recommend complimenting your social media efforts with some kind of paid advertising budget. It needn’t break the bank – a modest monthly commitment will still bring results.
I usually advise my clients to spread their budget across search and social because the two have different benefits for advertisers.
On Google, people are looking for a solution – they’re actively searching for you.
I combine targeting and keyword sculpting so that, when they search for what you provide, there you are.
On social, people are browsing. They’re connecting with friends, family and interesting feeds.
You need a different approach.
I’ll create campaigns for you which combine punchy copy, captivating images and strong CTAs with effective audience targeting to drive the results you need.
Let's Do This.
Some of the ways I can help you…
- Devise, design and implement your PPC Ad Campaigns in Google Ads and/or the major social media platforms
- Manage & optimise your Campaigns to improve relevance, CTR and CPC
- Ongoing bid adjustment
- A/B testing
- Set up your Ad Manager accounts (Facebook Business Manager, Google Ads Account)
- Set up and manage Google My Business
- Set up conversion tracking and analytics tools to measure Campaign effectiveness (Google Analytics & Tag Manager, Facebook Pixel, AdWords conversion tracking)
- Link your Google Ads account to Google Analytics
- Create Landing Pages and automated Email workflows in Mailchimp to complement your Ad Campaigns (if required)
- Regularly analyse & report on ad performance
- Keyword research – identifying the best long-tail and negative keywords for your business
- Set up your ad extensions
- Set up targeted, custom, lookalike and remarketing audiences
- Test different ad formats and placements to find which suits your business best