SEO copywriting just means writing your web content in such a way that it helps you get found more easily online, by improving your organic (aka free) presence on search engines.

It’s relevant to any web copy you have – from your site content and blogs to your Twitter and Facebook profiles.

The secret to making it work lies in writing copy which is relevant to your business and useful to your target audience – interesting words that your customers want to read. Writing that includes some tweaks in SEO’s favour, but retains its natural flow and clarity.

Why do you need it? Because your web content lays a digital path which your customers can find and follow.

In the past, SEO involved throwing as many keywords at a sentence as humanly possible and seeing what would stick. Thankfully for all of us who have to navigate this stuff, those days are gone.

But it’s still so important to include keywords and phrases throughout your site – because that’s how people will search for (and find) the information you’re putting out.

The best thing about writing with SEO in mind is that, done properly, the traffic it delivers is both high quality and high intent – people who are actively looking for what you provide.